About Us


  • Respect our employees
  • Support suppliers and distributors
  • Source highest quality ingredients
  • Apply best practice standards


  • Challenge the status quo
  • Willing to make mistakes
  • Responsive to consumer input
  • Embrace change and disruption
  • Encourage big thinking

Customer Centric

  • Our customers are our business
  • Everything we do is about our customers
  • We aspire to understand, then exceed customer expectations


  • Always working with industry experts to learn, share and improve
  • Cultivate an ethic of contribution from all our stakeholders

Our business is about people — people and food. It’s about creating food that’s good for people

We believe that decades of declining food quality has resulted in so many complex allergies, food intolerances and general poor health. We search for whole, natural, nutritionally dense ingredients and find innovative ways to produce delicious foods that people will love.

Read more about how we developed our products.

Terri Petrie – Founder and Managing Director

Terri juggles many balls, from bossing the bakery staff around to detailed financial planing and VAT returns (the bane of her life!). Together with Rosie, she helped to convert a crazy idea into reality, which means she’s pretty stubborn. Her favorite thing is employing people and she loves to see her team happily working together in the bakery. Terri dreams about creating jobs and giving dignity to the local people in Craigneuk, which has one of the highest unemployment rates in the UK.

Neil Petrie –  Founder and Sales Director

Neil just loves people, especially when he can talk to them about our great products. He travels around the UK doing tastings and and meeting new stockists, convincing them they should sell our stuff.  Most weekends he can be found in far flung Farm Shops wearing his orange apron coercing the ladies to try his wares.  In November 2015 he donned his overalls and renovated our premises so that we could use it as a bakery. Being multi-talented he also fixes broken machinery, puts up shelves, re-formats computers, takes our photos and video and collects emergency orders from Greencity Wholefoods.

Rosie Pillinger –  Founder and baker

Rosie has always loved baking, and has channelled her passion into her role as Production Manager for SoGud.  She was the brainchild behind our range of wonderful products, and worked closely with Queen Margaret University during our Scottish Enterprise funded NPD project.  She is expertly administers the piles of paperwork needed to comply with HACCP and SALSA and generally keeps everyone in line with food hygiene and quality standards.

Stuart McDonagh – Finance

Stuart is a Chartered Accountant and has worked as a Finance Director in various companies including BET (now Rentokil), George Wimpey, Berkeley and Kier Group. He now specialises in supporting businesses in the food industry and brings his vast experience in Financial Management to the team