Building our business

Building our business

As a business grows it needs different types of funding. When we started out we invested pretty much everything we had, our pension, our savings and any spare cash. In fact we have so far built around £87,000 of our own money into Sogud. But, as the business grew we...
We are a people business

We are a people business

As part of the soul searching ahead of our crowdfunding campaign, we’ve taken a good hard look at our business, and come to a number of conclusions that perhaps we might not have thought about otherwise. We’ve discovered that our business is essentially about people,...
Crowdfunding here we come …

Crowdfunding here we come …

So, here’s the big news. It’s been just about the busiest three months in the history of our company ever. Not only have we just completed a massive overseas order (read about Our Big Christmas Order), but we’ve also been working to put together a crowdfunding...
Our Big Christmas order for 50,000 units

Our Big Christmas order for 50,000 units

In July our first attempt at making Christmas products resulted in winning a HUGE order from Foodist a German hamper and online retailer – 44,000 across 2 flavours to be made in just 7 weeks!!! Just planning such a big order like this is stressful. Imagine...
Creating for Christmas

Creating for Christmas

One of our goals in 2017 was to create some delicious Christmas products for the festive season We were surprised how early buyers started asking for these seasonal samples. It feels weird to be thinking Christmas in spring when one is anticipating long warm days and...
Partnership with Fife Creamery in Scotland

Partnership with Fife Creamery in Scotland

We are very excited to let you know that we have partnered with Fife Creamery to extend our marketing capability in Scotland. After a long search, we chose FC as we share similar values and we felt that they would care for our customers as well as we do.  They have...
Dream big dreams

Dream big dreams

I love this time of year.  I like the feeling that I can turn the page on last year and start afresh with a brand new page.  I can put the failures and disappointments of last year behind me and look ahead at the roadmap for the new year. At this time I give myself...
Properly Accredited and Launched – October 2016

Properly Accredited and Launched – October 2016

After 7 months of testing the market in Scotland, we are ready to use the ‘L-WORD’ … we can now say we are properly launched!!! We used this period to speak one-to-one to hundreds of stockists as well as consumers to find out what they like and don’t like about our...
Sogud Goes Technical

Sogud Goes Technical

Over the next few months we will be implementing some great technology to improve some of our repetitive daily tasks and ensure we keep track of our business. In order to choose the best technology enablers we have engaged the services of Brendan Gunn, an experienced...
Our first consumer show (19 – 20 March 2016)

Our first consumer show (19 – 20 March 2016)

Two weeks after going live we joined 92 other exhibitors at the Allergy & Free From Show which was hosted for the first time in Glasgow. The organisers were expecting huge support from Scotland and they were not disappointed – over 7,000 visitors attended with...